Value Add podcast · David Mutima
Available for freelance missions and senior consulting →
David Mutima Let's talk

I design content strategies and produce them.

From editorial positioning to the shoot. Ten years building formats for broadcasters, institutions and executives — 200+ episodes for RTBF, 300,000 followers built from zero.

Let's talk about your project See the work →
Digital Media Strategist · Content Producer · Director
Story Privée
RTBF
IAmBrussels
Laurent Hublet
Sous Culture
Own media
Value Add
Bettencourt RE
Selected work

Four missions, four proofs

01
RTBF · A TikTok-native youth media for public broadcasting
200+
episodes
02
Laurent Hublet · A citizen consultation filmed across the 19 communes
1M+
people reached
03
Own media · Built from zero, with no broadcaster budget
40M+
views
04
Bettencourt Real Estate · A podcast that made a founder a reference voice
15
episodes
What I do

Strategy and production, same hands

Content strategy
Audit, editorial positioning, multiplatform distribution plan.
Discuss it →
Format creation & production
From concept to broadcast — series, podcasts, social formats.
Discuss it →
Consultance
Personal branding and public speaking — podcast, video, LinkedIn.
Discuss it →
Clients & partners
RTBF
France TV
Radio France
Proximus Pickx
Coca-Cola
Orange
Tarmac
CAPITAL VZW
RTBF
France TV
Radio France
Proximus Pickx
Coca-Cola
Orange
Tarmac
CAPITAL VZW
About

Strategist and content producer. For over ten years I have designed and produced formats for broadcasters, institutions and executives — from editorial positioning through to directing the shoot.

10+
years of practice
FR · EN
working languages
Let's talk about your project.

Tell me what you want people to hear about you, and I'll tell you how to make it real.

I usually reply within two working days.

Send a message
or write to {{ email }}
Case study · /story-privee
David Mutima Let's talk
RTBF · Case 01

Story Privée

Building a TikTok-native youth media for public broadcasting.

Role
Executive producer & director
Period
2022 – today
Client
RTBF

The context

RTBF wanted to reach an audience that was slipping away from it: teenagers. The point was not to talk about young people, but to hand them the mic where they already are — on TikTok.

The challenge

Build something credible with a generation that distrusts institutions, without a condescending tone, while meeting the editorial standards of a public broadcaster.

What I did

Ran production and direction end to end: episode design, casting and coaching the young contributors, directing the shoots, adapting each cut per platform. The editorial principle: unfiltered conversations between teenagers on subjects they choose — social media, religion, identity, school, disability.

The results

200+
episodes produced and aired on TikTok, Auvio and RTBF channels
3
media the format now lives on: social, podcast, radio
2026
still running, with documentary portraits on Auvio
50M+
views across the series

What this project proves

I can design a format for a precise audience, produce it at volume, and make it solid enough to live without me.

Gallery

Next case
IAmBrussels →
Let's talk about your project.

Tell me what you want people to hear about you, and I'll tell you how to make it real.

I usually reply within two working days.

Send a message
or write to {{ email }}
Case study · /iambrussels
David Mutima Let's talk
Laurent Hublet · Case 02

IAmBrussels

Giving Brussels residents the floor. Filming a citizen consultation across the 19 communes.

Role
Head of audiovisual content production
Period
August – December 2023
Client
Laurent Hublet

The context

Laurent Hublet, entrepreneur and co-founder of BeCentral, set himself a challenge: hold a citizen meeting in each of the 19 communes of Brussels so residents could talk openly about their city — cleanliness, safety, health, family, neighbourhoods, culture — with no ideological or political bias. The project's signature: “La parole est à vous”.

The challenge

Make a brand-new initiative exist, give people a reason to come and debate, and give their words back faithfully and engagingly, commune after commune.

What I did

I filmed the meetings and cut them into short pieces for social: a recap of each evening, testimonial capsules with residents, teasers before the next commune. Nineteen rooms in nineteen communes, so the setup had to stay light.

The results

19
meetings, one in each of the 19 communes
15K
Brussels residents consulted
150+
people at the closing night
1M+
people reached on social media

What this project proves

I can put a participatory process on screen: film the debate, draw out citizens' voices, and hold one editorial line across a series of events.

Gallery

Next case
Sous Culture →
Let's talk about your project.

Tell me what you want people to hear about you, and I'll tell you how to make it real.

I usually reply within two working days.

Send a message
or write to {{ email }}
Case study · /sous-culture
David Mutima Let's talk
Own media · Case 03

Sous Culture

Building a youth media from zero to 300,000 followers.

Role
Founder & art director
Period
Since April 2019
Client
Self-published

The context

Young French speakers in Belgium had few outlets covering the culture they actually live in, in their language and on the platforms they use. Sous Culture started in 2019 to be one of them.

The challenge

Grow an audience with no broadcaster or brand budget, on subjects of society, culture and lived experience.

What I did

Launched and ran the media: editorial strategy, video direction, social growth. Produced and hosted web shows and livestreams. More than 40 subjects covered so far.

The results

300K+
followers across YouTube, TikTok and Instagram
7 yrs
on air, self-published since 2019
40M+
cumulative views
40+
subjects covered

What this project proves

I can grow an audience with my own means, not only with a client's budget.

Gallery

Next case
Value Add →
Let's talk about your project.

Tell me what you want people to hear about you, and I'll tell you how to make it real.

I usually reply within two working days.

Send a message
or write to {{ email }}
Case study · /value-add
David Mutima Let's talk
Bettencourt Real Estate · Case 04

Value Add

Turning a company founder into a reference voice in his sector.

Role
Production, direction & editing
Period
2026 – today
Client
Abraham de Bettencourt

The context

Abraham de Bettencourt, founder of Bettencourt Real Estate, launched Value Add, a podcast where he hosts major players in Belgian real estate — among them Serge Fautré, CEO of AG Real Estate.

The challenge

Abraham has twenty years in Belgian real estate. The podcast had to match that: technical, no content for beginners, and solid enough that CEOs and public officials agree to sit down for an hour.

What I did

I record and direct each episode, edit the full conversation for YouTube and podcast platforms, and cut short clips for LinkedIn and Instagram.

The results

15
episodes released since February 2026
30K+
YouTube subscribers in six months
800K+
views on a single niche topic
CEOs
AG Real Estate, Louis De Waele, IWG and the Brussels chief architect among the guests

What this project proves

I can work alongside a B2B executive and turn their expertise into content that builds their standing.

Gallery

Back to the start
Story Privée →
Let's talk about your project.

Tell me what you want people to hear about you, and I'll tell you how to make it real.

I usually reply within two working days.

Send a message
or write to {{ email }}
David Mutima Let's talk
Contact & FAQ

Let's talk about your project.

Tell me what you want people to hear about you, and I'll tell you how to make it real.

Write to me

A few lines are enough. Say where you are and what you want to get out there, and I'll come back with questions or a first idea.

I usually reply within two working days.

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FAQ
Questions I often get.
What exactly do you do?+

I help companies make sense of their content. That means shaping an editorial strategy, defining a clear voice and message, structuring what gets published and where, and steering the whole thing so it actually serves your goals rather than just filling a calendar. Think of me as the person who decides what to say, to whom, and why, before anyone starts producing.

Do you work on one-off projects or longer engagements?+

Both. Some clients bring me in for a specific, time-boxed mission like a content audit, a strategy sprint or a brand voice overhaul. Others prefer an ongoing role where I stay involved as their content strategist over several months. We figure out the right format in our first conversation, based on what you actually need.

When does it make sense to work with you?+

If you have something to say but no clear plan for saying it consistently, that's usually the moment. I work with companies of different sizes, from founders building their presence to established teams who need a sharper editorial direction. You don't need a big budget or a full content team to start. We can begin with a focused scope and grow from there.

How much does it cost?+

It depends on the scope and the format. A one-off audit or strategy sprint is priced as a fixed package, while ongoing work is a monthly retainer. Once I understand your situation, I give you a clear quote with no surprises. I'd rather have an honest conversation about budget early than waste your time.

Do you create the content yourself, or just the strategy?+

My core job is strategy and direction, making sure the right content gets made for the right reasons. When production is needed, whether that's video, podcast, writing or design, I draw on a trusted network of specialists and my studio, The Pod, so you get everything handled without juggling five providers. You can hire me for the thinking, the doing, or both.

How soon will I see results?+

Content strategy is a long game, not a quick win. You'll feel the difference in clarity and consistency within the first weeks, but real impact on audience, reputation and leads builds over months. I'll be upfront about what to expect and when. Anyone promising instant results is selling you something else.

Do you work remotely or on site?+

I'm based in Brussels and happy to meet in person for projects in Belgium. Some of my work happens remotely, which means I can collaborate with clients wherever they are. Whatever setup works best for you, we'll make it work.

How do we get started?+

It begins with a short discovery call, no commitment. We talk through where you are, what you're trying to achieve, and whether I'm the right fit. If it clicks, I send you a clear proposal. If not, I'll happily point you in a better direction. Send me a message to get going.

David Mutima Let's talk
Privacy

Privacy policy

Last updated: October 2026

This policy explains what personal data this site collects, why, and what your rights are under the General Data Protection Regulation (GDPR).

Who is responsible

The data controller is Torices SRL (company number BE 1004.318.105), Boulevard Émile Jacqmain 19, 1000 Brussels, Belgium. For any question about your data, write to david@mutima.eu.

Contact form

When you send a message, I collect your name, email address, company (optional), the type of need you selected and your message.

  • Purpose: to answer your request and, if relevant, prepare a proposal.
  • Legal basis: steps taken at your request before a possible contract (Art. 6.1.b GDPR).
  • Storage: in a database on the hosting provider's servers, and as an email in the mailbox david@mutima.eu.
  • Retention: 24 months after our last exchange, then deleted. If we work together, data needed for invoicing is kept as required by Belgian accounting law (7 years).

Audience statistics

The site uses its own statistics tool, hosted on the same server. It sets no cookies, does not store your IP address and loads nothing from third-party servers. It records the page visited, the referring site, campaign parameters (UTM), device type, browser language and approximate country. To count unique visitors, a one-way code is computed from your IP address and browser with a key that changes every day, so a visit cannot be linked to you or followed from one day to the next.

  • Purpose: understanding which pages and projects interest visitors, and improving the site.
  • Legal basis: legitimate interest (Art. 6.1.f GDPR).
  • Retention: 13 months.

No advertising or social media tracker is used, so no cookie banner is needed.

Who receives your data

Only Torices SRL. The hosting provider processes data on its behalf. Your data is never sold or shared for marketing.

Your rights

You can ask to access, correct or delete your data, to restrict or object to its processing, and to receive it in a portable format. Write to david@mutima.eu; I reply within one month.

If you think your rights are not respected, you can file a complaint with the Belgian Data Protection Authority (autoriteprotectiondonnees.be).

Changes

This policy may be updated. The date at the top shows the latest version.